They measure, track, and reward engagement on-chain.
What Are Attention Points?
Attention Points represent the value generated through social engagement. They’re issued to creators and users based on how much attention their content generates or amplifies.🪙 Who Earns Them?
For Creators
Earn Attention Points when your content performs well — more reach, more rewards.
For Users
Get a share of the points for engaging early or meaningfully with content.
The more impact you drive, the bigger your share.
How Are They Calculated?
We use:- Social engagement metrics from X (likes, replies, reposts, etc.)
- A AI scoring model (via ORA RMS API)
- Trend alignment, originality, and content influence
Where Are They Stored?
Each creator has an on-chain identity (NFT).Their latest Attention Score is stored as metadata on that NFT.
This makes every point:
- Portable
- Auditable
- Tradable in the future
Why Do They Matter?
- For Users: They prove how much influence you helped generate.
- For Creators: They reflect real engagement, not just vanity metrics.
- For Brands: They offer transparent insights into who’s driving real attention.
Use Cases
- Fan rankings and supporter leaderboards
- Attention Campaign rewards
- Brand token gating and polls
- Attention as a reputation layer across apps
TL;DR
Attention Points are the on-chain proof that you showed up, engaged, and made something go viral.