Attention Campaigns

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Overview

Attention Campaigns are a powerful way for brands to spark buzz, activate creators, and reward real fans — all tracked verifiably on-chain.

Unlike typical ad spends or engagement farming, this model shares value directly with the people who actually create attention.
Whether it’s a launch, poll, or trend — you control the narrative.

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Campaign Flow

1. Brands spark a topic
   Set a clear prompt, theme, or question (e.g. “Should we launch on Monad?”).

2. Creators drive the narrative
   Creators post content aligned with the campaign to kickstart the buzz.

3. Fans fuel momentum
   The community joins in — replying, resharing, tagging others — and earns a share of attention.

4. Trends take off
   With enough participation, the campaign reaches organic virality.

5. Brands get attention
   Real-time dashboards show which creators and fans drove the most traction.

6. Everyone wins
   Creators grow. Fans get rewarded. Brands gain mindshare and signal.

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Why It Works

• No long-term commitment – Brands launch and end campaigns anytime.
• Fully transparent – All data is on-chain.
• Fair distribution – 100% of rewards go to users and creators, not the platform.
• Plug & play – Works on top of existing social media.

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Example

ORA Protocol ran a campaign asking fans “Which L2 should we launch on?”
Creators shared takes. Fans replied. Top voices rose.
ORA rewarded attention points to the top contributors — and got valuable sentiment + visibility in return.

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Who can launch?

• Protocols – Community-driven feature testing
• DAOs – Narrative-building before governance proposals
• Infra teams – Ecosystem awareness and dev onboarding