Overview
Attention Campaigns are a powerful way for brands to spark buzz, activate creators, and reward real fans — all tracked verifiably on-chain. Unlike typical ad spends or engagement farming, this model shares value directly with the people who actually create attention.Whether it’s a launch, poll, or trend — you control the narrative.
Campaign Flow
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Brands spark a topic
Set a clear prompt, theme, or question (e.g. “Should we launch on Monad?”). -
Creators drive the narrative
Creators post content aligned with the campaign to kickstart the buzz. -
Fans fuel momentum
The community joins in — replying, resharing, tagging others — and earns a share of attention. -
Trends take off
With enough participation, the campaign reaches organic virality. -
Brands get attention
Real-time dashboards show which creators and fans drove the most traction. -
Everyone wins
Creators grow. Fans get rewarded. Brands gain mindshare and signal.
Why It Works
- No long-term commitment – Brands launch and end campaigns anytime.
- Fully transparent – All data is on-chain.
- Fair distribution – 100% of rewards go to users and creators, not the platform.
- Plug & play – Works on top of existing social media.
Example
ORA Protocol ran a campaign asking fans “Which L2 should we launch on?”
Creators shared takes. Fans replied. Top voices rose.
ORA rewarded attention points to the top contributors — and got valuable sentiment + visibility in return.
Who can launch?
- Protocols – Community-driven feature testing
- DAOs – Narrative-building before governance proposals
- Infra teams – Ecosystem awareness and dev onboarding